You Capture It. We Direct It, Write It, and Run It.
Strategy, content direction, copywriting, and month-to-month management for your social presence. You supply the photos and video from inside your business. We tell you exactly what to capture, write every word, schedule it, and report on what worked.
Direction and Management, Not Stock Content
The content that performs comes from inside your business: your work, your team, your space, your customers. Nobody can capture that but you. What most owners are missing is not a camera, it is a plan and the time to run it.
That is what we provide. Platform and audience strategy, a monthly calendar, shot lists so you know exactly what to capture, every caption and call to action written in your voice, then scheduling, publishing, and monthly analytics with a clear recommendation for the month ahead.
What's Included
- Platform and audience strategy with monthly goals and content pillars
- A monthly content calendar with post ideas, messaging themes, and creative briefs
- Shot lists and instructions so you know exactly what to capture
- Every caption, call to action, and hashtag written in your brand voice
- Scheduling, publishing, and approval coordination
- Monthly analytics with recommendations for the following month
Four Parts, Handled Every Month
Strategy
- Platform and audience strategy
- Monthly goals
- Content pillars
- Campaign planning
- Performance recommendations
Content Direction
- Monthly content calendar
- Post and campaign ideas
- Messaging themes
- Creative briefs
- Shot lists and instructions for photos or videos
- Trend research and adaptation
Copywriting
- Captions
- Calls to action
- Promotional messaging
- Hashtags or keywords
- On-screen video text
- Basic replies and response templates
Management
- Organizing submitted content
- Scheduling and publishing
- Approval coordination
- Monthly analytics
- Recommendations for the following month
Investment
Social Media Direction & Management is a monthly retainer. Pricing depends on how many platforms we run, how often you post, and how much approval coordination your team needs, so it is quoted in your proposal after a free strategy session rather than sold as a fixed package.
Rooted in Texas. Working Nationwide.
MW Design Studio is based in Manvel, TX, serving Manvel, Pearland, Houston, Alvin, Sugar Land, Missouri City, and surrounding communities. Because everything about social media direction & management works smoothly remote, we also partner with small businesses across the country.
FAQs
What does Social Media Direction & Management include?
Four things every month: strategy (platform and audience strategy, monthly goals, content pillars, campaign planning), content direction (a monthly content calendar, post and campaign ideas, messaging themes, creative briefs, shot lists, and trend research), copywriting (captions, calls to action, promotional messaging, hashtags, on-screen video text, and reply templates), and management (organizing your submitted content, scheduling, publishing, approval coordination, and monthly analytics with recommendations for the next month).
Do you create the photos and videos?
No. MW Design Studio does not produce photo or video content. You capture and submit the raw photos and video from your business, and we handle everything around it: what to capture, when to post it, what it says, and how it performs.
What do we need to provide?
Raw photos and video, following the shot lists and creative briefs we send you each month, plus timely approvals. You are never guessing what to shoot. The brief tells you the subject, the setting, and how many pieces we need.
How much does it cost?
It is a monthly retainer scoped to your business. Pricing depends on the number of platforms, posting frequency, and approval coordination involved, and it is confirmed in your proposal after a free 20-minute strategy session.
How do we get started?
Book a free 20-minute strategy session. We'll look at your current presence, your goals, and what you can realistically capture, then send a proposal for the platforms that matter most.
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Ready to Get Started?
Book a free 20-minute strategy session. No pressure and no sales pitch, just a real conversation about your business, followed by a custom proposal built around your goals.